Wednesday, September 1, 2010
The Give and Take of Social Media
It’s not just about the number of followers we have. It’s also about the number of people we follow in turn.
It’s not just about the number of comments we get. It’s also about the number of comments we make.
It’s not just about what we can gain. It’s also about what we can give.
In other words, it’s about true interaction within a community. More often than not the amount we gain from social media is proportional to the amount we give. So how do we make sure the balance it there?
Be genuinely interested in others. If you have a choice to spend time with two people, which would you choose? The one who is thoughtful, kind and interested in you, or the one who only talks about themselves? Which one would you be more likely to help?
Offer interesting or helpful blog content. If your blog is only about the cuteness your children, or the greatness of your latest book, then people will stop coming back. Give them a reason to return by offering them something of interest.
Run competitions. People love blogfests and competitions. They are a great way to promote yourself without promoting yourself. Prizes don’t have to be huge, but people remember the generosity and the fun.
Promote other people’s work. I’ve had a few people show their support in small but generous ways. I remember these people and I want to offer them the same in return. I’ve had the most success in twitter when I retweet other people’s great blog posts or tweets. Plus it makes me feel good ;)
Ultimately social media is about the relationships we find and nurture. These relationships are precious and need to be treated as such. The rewards are countless.
Can you think of other ways to keep the balance of promotion and interaction in social media? What are your strong points? What are some things which might hold you back?