A good story: It was universally agreed that it comes down to a great story. There’s little point looking for trends because once you’ve identified one it’s too late. For example, one publisher said no more vampire stories. If you have a vampire story then it would have to be exceptional with a strong voice, fantastic characters and freshness to the story. In other words, if you have something special you’ll make your own market.
A career author: Publishers aren’t looking for one story writers. They spend a lot of time and effort on an author and their work so they want to know they are investing into a career. Initially they may commit to only one book but they want to know if that book could be used as a series. You don’t have to have written that series, but it would be advantageous to include a brief synopsis of future books along with the completed first book. Even if the book you’ve written isn’t a series, they would like to know you have other stories in the works.
Marketability: Show you’ve researched the market, that your book has a place in the market. Network. Get involved in social media, writers’ events and writers’ groups. Writers should come out of their cocoons and show they can make a connection with their readers.
What are some things you’ve done to become more marketable? What else do you think publishers are looking for?
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