On the weekend I attended the Game On convention which is a part of Sydney's Vivid lights festival. It was super fun with lots of talks about the future of technology, the trends in the gaming industry and so forth. I went to a talk on how to pitch your game and discovered it was pretty much the same as pitching a novel. Know your audience. Be specific. When using adjectives make sure they are descriptive rather than subjective eg don't say, 'This is an awesome game!' Explain what makes it awesome.