Please welcome the lovely and talented Aimee Laine to my blog today:
Every writer knows, or should by now, that just writing ‘the end’ to a book is only the first step in publishing and marketing a book. If we want to sell, we have to actually ‘sell’. In today’s world of ‘classes’ among the publishers of the world (the Big 6 to Indie Publishers to self-publishing) one thing is still the same: the use of social media in the sales cycle.
What does that mean for writers? Get out there and say ‘Buy my book!’ a hundred times a day? You may or may not know that 2 decades ago it took 2-3 impressions to reach a potential buyer. Now the average is 17 (or so I heard somewhere). That’s a lot!
But getting on Twitter and Facebook and constantly exclaiming how good one is does nothing but turn people away!
So how do we get around this conundrum that is selling but not being pushy, getting in someone’s face two dozen times but again, not being pushy?
My belief is that we shouldn’t use social media to outright sell out book. We should use it to engage in conversation, the sharing of information and that over time a writer will develop a following that, if they writer is any good, will develop into fans and fans into sales and fans into word of mouth.
The message has to be clear and consistent though. You can’t just push the book or never mention it. Balance sharing who you are with your excited news, with inspirational moments and with quips on who you are and always, always be sure to do the same for others.
In a world of ‘me me me’ people like to buy from those who help ‘others others others’ just so long as they remember you were the one who helped them, too.
Now that I’ve shared that, let me tell you all about my latest release, Surrender! ;)
Face the past or look to the future? Both will hurt. One could kill her.
All her life, Lily Crane has suppressed her childhood memories, masking the signs of abuse with a variety of looks. From brunette to blonde, tall to short — as a Mimic, changing shape is her gift. Her right. Her achilles heel.
It’s Lily’s latest likeness, chosen simply by accident, which threatens to repeat a history she’s desperate to forget. Worse, she must do so without the one man who takes all her pain away: Cael Aldridge.
Cael has no intention of leaving Lily on her own. He never has. Now, with the woman he loves in the hands of a predator who wants Lily for her genetics, Cael will do everything he can to bring her home.
He can only pray he isn’t too late.
Aimee is a romantic at heart and a southern transplant with a bit of the accent (but not a whole bunch). She's married to her high school sweetheart, and with him, she's produced three native North Carolinians, two of whom share the same DNA.
With an MBA and a degree in Applied Mathematics, there's absolutely no reason she should be writing romance novels. Then again, she shouldn't need a calculator to add two numbers, either ... but she does.