Monday, June 25, 2012
Why Authors Need to Do the Marketing
With the advent of social media, the way products and services are promoted has changed. It's not just the publishers who expect us authors to get out there and make ourselves accessible, the readers expect it also.
A publisher could fake a twitter account—and they have been known to this for some authors—but it doesn't work because it comes across as either fake or as spam. No one likes either.
Authors can't afford to be shy anymore. People want to get to know us and have some connection with us. The happy by-product of this is that the authors also get to connect with their readers. How awesome is that?
As a reader, how has social media helped you connect with your favourite authors? As an author, what part of social media do you enjoy best?
Thank you to Precy Larkins for the Booker Award. Please pop in to her blog and say hi to Precy from me.
I've been meaning to say that the Make Believe anthology is on Goodreads. It would be awesome if you could pop on over and mark it on your to-read list.
Photo: I took this shot of the Sydney Opera House past the Harbour Bridge at sunrise.