Wednesday, June 6, 2012
Overcoming Insecurities to Build a Brand
This didn't help my brand. Why? Because it didn't spread the word about who Lynda R. Young is.
While I'd be happiest wearing my cow slippers and living out my days writing in my comfy cave, I can't, or at least, I shouldn't. If I want to get serious about my career then I have to step out. I need to make myself accessible to my readers. I need to show my personality and—gulp—vulnerability. This is where my little self wants to run screaming.
This requirement is something I've known for some time and fought against for even longer. I value my privacy. But building a brand doesn't mean I need to share every intimate detail about my life, my cat's life, or the lives of all my loved ones. I just need to share a little more of who I am, my struggles, my achievements, and my dreams.
Slowly I’m overcoming this insecurity. I now display my name on my blog for all to see and misspell. I also display my official author photo on all my social media: Twitter, Facebook and Goodreads. The biggest hurdle I’m now facing is inserting more of me into my posts. I hope I won’t scare anyone away because of it.
What have been your biggest hurdles you’ve had to face to achieve a dream? How are you working to overcome them?
Insecure Writers’ Support Group, the brainchild of Alex J. Cavanaugh.
Thank you to Sabrina A. Fish for the Versatile Blogger Award. Thank you too to Christine Rains for the Booker Award. You are both awesome! Please visit the blogs of these lovely ladies and say hi from me.
Note: I took the sunset photo on board the cruise ship as it was leaving Sydney.