For writers, or anyone else who wants to promote themselves or their work, social media can be a brilliant investment of our time. And here's why:
- A way to connect--Social media offers a great way to connect with people we wouldn't normally reach. It's also a great way to be 'seen'. In writers' speak, it's a great way to build a platform.
- An information resource--I can quickly find answers, or leads to answers, I can't find via Google or Wikipedia. Sometimes I need that firsthand knowledge, or simply an opinion.
- Staying up-to-date--I use social media to keep in touch with what's happening in the publishing world.
- Catching opportunities--There are all sorts of opportunities available through social media. For example, this is where I hear about contests, anthology submissions and query critiques, etc. I've met all my critique partners through social media.
Social media can be addictive, especially when you start picking up a few followers and start making those connections. There's a real sense of validation that comes from it and, let's face it, it's lots of fun. However, this enjoyment can entice you to spend more time on social media than you need, to the detriment of your other priorities.
While you'll only get out of it what you put in, there will come a time when you'll have to ask yourself what exactly you want from it. If you aren't getting what you need, then it will become a drain.
So, yes, while social media is a fabulous investment of our time, if we pour in more time than we need, then we'll burn out and our other priorities will suffer. Everyone is different so only you can work out the right balance.
My next post will be Tips for Cutting Back without Losing Out.
Have you fallen into the trap of spending too much time in social media? How much time do you spend on it?
A big thanks to Shah Wharton for the Versatile Blogger Award. Please visit her and say hi from me.