Thursday, January 10, 2013
10 Tips to Get Blog Tours and Guest Posts Right
Before the Make Believe Tour, I hadn’t experienced the amount of work that goes on behind the scenes of blog tours. There's a lot of juggling behind the fanfare. As a consequence, I learnt many important tips I thought I'd share here:
1. Always, always write down the dates you have scheduled for the tour and/or guest post. If you think you’ll remember them, you’re wrong. If you wait until the date is confirmed, you’ll forget. Just write them down. Use a pencil if you must.
2. Blog tours are often organised months in advance. It’s important to send out reminders of your visit a week before you’re due to be featured.
3. Try to have all interview questions in a week before the tour begins because once the tour has started you’ll be too busy to chase up questions, let alone answer them as well. The less panic you can cause yourself, the better.
4. In all your correspondence with your hosts, include the date you’ve agreed to feature on their blogs. This doesn’t guarantee no mistakes, but it sure will help to avoid them.
5. Always double check your posts and make sure they have no errors, and the content is good.
6. Read your emails regularly and make yourself available in case of any last minute changes.
7. Agree to a time of post. This is especially helpful when you live in a different timezone to your host. It’s a mistake to link to a host who doesn’t have anything there yet. It’s also a mistake not to link at all, which brings me to my next point:
8. Always link back to your host’s blog. Share the link on your blog and on other network sites, such as Twitter and Facebook.
9. Respond to comments on your host’s blog. And keep returning to respond to comments even when you’ve moved on in the tour.
10. Always thank the person who has generously given you their time and their blog space.
Carol Kilgore said it perfectly in an email: The best guest bloggers are those who will bring new people, interact with everyone, and have something interesting to say.
And that brings me to the final stop on the Make Believe Tour. The Secret Writer is hosting an ebook giveaway.
What do you think of Blog Tours? As a writer, do you think they are an effective promotional tool? As a reader, what’s your reaction to them?
M.L.Swift has started up a Progressive Book Club.
They post on the third Wednesday of every month.
He describes it as, "A unique blog hop that's an online book club!" So please check it out!