Monday, July 25, 2011
7 Qualities Publishers Look for in an Author
Publishers are looking for authors who are:
1. Career authors. Those who are in it for the long haul. They don’t want one-hit-wonders. They want to be able to follow up a successful book with another. So, in answer to Madeline’s question: Does not wanting to write a series hurt my chances of becoming just an ounce as popular as JK? The follow-up doesn’t have to be a part of a series, as long as we have more than one story to offer.
2. Hard working. They want authors who will meet deadlines. Authors they can rely on. And authors who won't settle for mediocre work.
3. Flexible. They want authors who will accept advice. I know of a few publishers who will shy away from authors who have an unmoveable vision for their book including how the cover should look. Publishers are there to help us become successful and they have a whole lot more experience than we do.
4. Easy to market. They want authors who want to help promote their book and who have a bit of marketing savvy. For example, an author who has already worked on their platform and has social networking set up.
5. Professional. Someone who is easy to work with, who won’t burn anyone else and embarrass the publishing house.
6. Passionate. An author’s passion for their stories will shine through. It’s not an easy career so we need that passion to keep us going and to sell our stories.
7. Knowledgeable in their craft. They want authors who don’t need to be taught the basics of writing. Publishers are not there to teach us these things.
What else do you think publishers are looking for? Are there any qualities you feel you are stronger in than others?